A redesign of the Storm-Riders Windsurfing Club homepage; a Sydney based windsurfing club which organises regular racing around NSW in Australia. The site needed a way to showcase what the club actually does in a easy to recognise manner; I achieved this by using the slider at the top of the page to showcase upcoming events and features. On each news article we needed easy to locate buttons to show the results, photo galleries and reports from each event – this was achieved by highly customised ‘custom fields’ in Wordpress. My aim for the site was to show windsurfing as a vibrant, colourful sport whilst still providing clear information.

I also designed a completely new logo for the club to represent ‘Storm-Riders’ and sailing.

Website Specifics:

• Wordpress (CMS)
• Headlines Theme (by WooThemes) completely customised from the original
• Custom logo and graphics on all pages
• Custom-field and slider modifications to showcase information
• Management of a large amount of content (stories, media, video, tagging)

The sister site to AUS120.com™. The ‘tour-diary’ is a photoblog and place for random thoughts, adventures and craziness, tying in social-media profiles and a more rounded approach to communicating outside of the official website. My aim for the site was to put the focus on the photos primarily, so a two column blog works perfectly for this application.

Website Specifics:

• Wordpress (CMS)
• Therapy Theme (by WooThemes) completely customised from the original
• Custom logo and graphics on all pages
• Integrated Gravatar and Thumbnail support for the sidebar tabber
• Management of a large amount of content (stories, media, video, tagging)

Interview with Sean O’Brien

Sean O’Brien is the number 1 ranking Olympic and Formula class windsurfer in Australia and is ranked 11th in the world. Sean has been capturing the world’s attention as he competes in Europe and Australia throughout the year. With a psychology degree Sean has mastered the mental science of competing but for those of us not so familiar with the art of windsurfing so much more knowledge is required including aerodynamics, sailing and meteorology.

So let’s take a look at what it takes for Sean to be a world champion in his sport in this two part interview. Whatever your sport there is always something you can learn from athletes. Sean O’Briens general attitude of excellence is contagious and can help us with our own day to day decisions in life.

Gabrielle Reilly: We try to analyze champion attributes here for us all to use in our own lives (noticed you have a psychology degree so sure you can relate). What do you think makes you the best at what you do and how much of it is mental?

SEAN O’BRIEN: My sport of windsurfing is extremely mental and the ones who can apply their knowledge and understanding of the “science” behind the sport just as much as the physical side usually do the best on the race course. I liken windsurfing racing to Formula One racing except that you have don’t have a team of engineers behind you; you are the sole engineer and mechanic. Each year, new equipment is designed and sold to the public and there are always new developments in equipment and performance. It’s our job to test the new equipment against last year¡’s equipment and then try the multitude of combinations of settings and tuning ideas to find the fastest gear around the course. On top of that, we are allowed (to some extent) to do custom modifications to the equipment so I am often spending a lot of time in the workshop designing modifications to our equipment and tinkering with new ideas.

On top of the physical side of the sport, racing windsurfers involves having to have a deep understanding of meteorology, fluid dynamics, aerodynamics as well as an in-depth knowledge of complex sailing tactics. There is a lot of books written about all these topics, but none of them are specific to windsurfing, so I’ve spent a lot of time over the years reading books and working out ways to apply the information to windsurfing. Having completed a Psychology degree and studied a little bit of Biomedical Science at University, I have a good appreciation of the scientific research model and I believe that¡’s given me a very analytical and methodical approach to learning about my sport. Recently I’ve started a website called www.carbonsugar.com where I’ve been writing scientific articles about board design, sailing tactics and using modern technology in windsurfing training this has been a good way for me to consolidate my knowledge and I’ve found by writing things down I can commit all the things I am reading to memory and the knowledge becomes a “reflex” out on the race course.

Windsurfing racing can be difficult at times to piece all the different aspects of the sport together. No matter how hard you train at the gym or on the water you can still be beaten if you don’t pick the weather changes on the day or if you haven’t tuned your equipment to perfection for that day’s conditions. Because we are racing in different parts of the world we often come across new weather phenonemons that don’t exist in the parts of the world I live and so there can also be an element of chance on top of all the calculated plans you make on race day. That’s what makes the sport so exciting for me; having to be prepared for absolutely anything that mother nature can throw at you on the race course.

Gabrielle Reilly: What training (if you can call playing around in the ocean “training”) do you do to achieve such great results?

SEAN O’BRIEN: I basically have two phases of training as I live half a year in Australia and half a year in Europe. In Europe, I’m on the Pro Tour and travelling all the time so I don’t get access to gyms and I can’t always have my bike with me, so I’m usually sailing a lot more (7 days a week with usually 4-5 hours a day on the water) and just doing some light running to stay flexible. I do a small amount of strength work (just excercises with my own bodyweight) to maintain my strength, as I’ve usually done a heavy gym program before arriving to get strong for the Tour. When I’m in Australia, I don’t live as close to the beach and the conditions aren’t always perfect so I’m doing a lot more training in the gym and cross training by cycling, swimming and also playing some other sports like indoor soccer and touch-football to keep mixing it up. I use the time in Australia to set out a more long-term program of strength building and tapering to get ready for Europe the following season.

The windsurfing part of the training is actually interesting, because I have to divide the time up between testing and actually training skills. At the beginning of the season we get new boards and sails so I have to do a lot of tuning and testing to get the new equipment dialed in and also work with my fin sponsors to find the right fin characteristics to work on the new boards. I usually do all the testing of gear by myself using GPS units to track speeds and angles and then analyzing the data on a computer at home. This can either take a few weeks to do, or a few months to do depending on conditions as you need to test all your gear combinations in ALL types of weather conditions. Once the gear is dialed in I can go back to regular training which is more just fitness training on the water and working on technique and fundamental sailing tactics with my coach.

I guess you could say the summer in Australia is my “off season” as I’m only doing National Events in Australia which are non-professional events and I see it as a bit of an opportunity to do less sailing as I’m usually burnt out after 6-months of sailing nearly every day in Europe. When I arrive in Europe to get ready for the start of the Pro Tour, its business time and my training goes in to overdrive.

Gabrielle Reilly: We look forward to bringing you part two of Sean O’Brien’s interview next month.

1. Tell us a little about yourself, your design / development skills and how this translates to your (freelancing) business.

Maybe I’m a bit different to some of the other workers; when I’m not on a computer I’m usually at the beach or on a plane, travelling, training and competing on the international Windsurfing Pro Tour. I’ve been racing professionally for about 5 years but have had a relationship with computers ever since Commander Keen arrived in 1990. I’m currently 25, and reside in the Netherlands for half the year, and in Australia the other half. I studied a few months of ‘Communication Design’ (basically a course in using websites and digital media to communicate) but then ended up with a Psychology/Biomedical Science degree and plan to study Medicine if I ever stop going to the beach. So I’m not classically trained too well in computers but I feel this have given me a more ‘outside the square’ look at design and coding as I’ve taught myself, I don’t really conform to a certain style.

I started out work mainly building websites for friends and for companies/organisations/clubs within the windsurfing world, so I’ve always been more interested in building ‘graphically’ more beautiful sites with lots of images, graphics and working with brighter colours as that fits the tempo for ‘sporting’ websites. Since my beginnings I’ve built websites for all sorts of businesses and individuals, but I guess my underlying passion still lives with sport related projects.

I have a manager who looks after my publicity/promotion/sponsorship needs whilst I’m in Europe, but I do all my promotion/media work myself when I’m in Australia. As a result, I’ve taken a keen interest in teaching myself the ropes of marketing, promotion, media correspondence and creating sponsorship proposals for my windsurfing. Now, with my webdesign work I feel I can pass on a lot of that knowledge to clients and somewhat advise them a little about branding and marketing through their websites – especially for athletes. Just recently I’ve built sites for an Australian Olympic sailor and an American Baseball player and also worked with them on some ideas on ways to create a ‘brand’ of themselves and how to promote/live through that brand on the internet.

Having recently started working with WooThemes, I find the scope of sites I am working on is vastly different to the simply ‘sporting’ ones I started out with, but this has also been an interesting and great added challenge to my work as a freelancer.

2. What is your favourite theme by WooThemes? And why?

I think right now it is Aperture, because I’m currently using it to revamp my windsurfing campaign website (www.AUS120.com). It got some really slick features but aside from that the layout is very square and symmetrical so it’s been really easy and efficient to completely cut it apart and revamp it!

3. So you’re an Affiliated Woo Worker, right? What does this actually mean to you and what does the “job” basically entail?

The important thing it means to me is that I know what I’m getting myself in to every time I reply to a clients request for help. Originally, if a client approached me wanting to get a premium theme modified and I’d never used that theme before, I’d have to ‘guess’ what was possible within the framework of the theme and blindly get involved in to projects that sometimes were great, but other times were awful (like when you discover you basically have to re-write the entire code of a ‘premium’ theme that was written by an amateur coder!). All the Woo Themes are built on the same framework and generally speaking most of the Woo guys have similar styles of writing code, so when somebody comes to me with a request and I’ve never used that particular theme before, I know exactly what I am getting myself in to, and can give a more accurate quote in terms of price and the time it will take to complete.

The end result is basically I am probably charging the end-clients less than years previous, getting things done quicker because I am so used to the Woo coding and also able to finish more jobs in a shorter timeframe which is good for my hip-pocket 

4. How has working with WooThemes influenced your business and / or earnings as a web designer / developer?

Starting working as a Woo Worker completely changed the way I’ve been working as a designer and also how I schedule my workload to fit in with my ‘other’ job; being a professional windsurfer. Previously, I’d been only building sites from scratch or doing heavy modifications of themes for clients. Each project may take 2-5 weeks and I always found myself up against deadlines and having to constantly spend time on the phone/Skype etc with the client rather than working at my own pace. Since starting as a Woo Worker I’ve noticed most people are coming to me wanting only small modifications (move this up here, or change this colour to here etc) or customising plugins they’ve downloaded (eg, forums like bbPress or Simple:Press) to fit in with their WooTheme colours. As a result, I can do 10 or so jobs a week rather than one big project for a month. So the end result is actually that I’m working with a lot more clients on smaller scale projects which is a lot less stressful but also allows me to fit in all the other millions of things I have to do each day.

The other cool thing with working with more people all the time is I’m constantly “meeting” new people (maybe just by email but sometimes by phone/Skype or in the “real” life version) and am having a lot more fun working – less stress mean I can get more done!

5. Would you recommend WooThemes over other, alternative free / premium WordPress themes? If yes, why?

Of course. For a number of reasons. Firstly, you guys have much more themes than any Premium Theme company out there and have more people involved with the theme/support process which is important. I’ve done some work previously with other premium themes and the end result I always find is there is usually little to no support floating around after you purchase the theme. Sure, they have a forum or such, but its usually just the one designer replying to queries and often they’ll have a 5-6 day period between responses and the nature of the internet is that everyone wants everything IMMEDIATELY. So waiting 5 days for a support request is not an option for most people!

Another thing is actually having us Woo Workers. What a great idea! It gives us freelancers a great opportunity to be part of something big, but it also gives the customers an opportunity to get custom work done by designers experienced in the Woo code. I’m not sure any other theme company has this luxury, and I know the designers of premium themes get indundated with requests for custom modifications which I’m sure they can’t attend to all of, which in turn again frustrates the customers!

The final thing is the reassurance you have if you were to purchase a subscription. Do you really know if you signed up for 6 months whether another smaller company would still “exist” 6 months down the track and whether they’ll still be having the creative output to create new themes for all that time? We at least know with WooThemes, the creative juices won’t be running out as there’s a multitude of designers and also many upcoming and current collaborations with other designers for themes. We also know how passionate they are in their online work, with all of them blogging on their own personal sites and on other social media outlets; there’s a sense of pride that you can see that none of them would allow the quality of their work to drop – out of sheer embarrassment to themselves and the public that follow them online. That’s reassuring 

6. What do you think about the ease-of-use and customizability of our themes?

The major case in point is that all the themes are built on the same framework, grid system and essentially all have similar features. Often I get clients asking about modifying a theme that I haven’t worked with before, but I can answer most of their questions before even looking at the code because I know what to expect with each theme. As I mentioned earlier, this means I usually end up charging less because there’s less time I spend trying to work through the code to make changes and I can get work done much quicker and look after more clients in a shorter period of time. Basically, case in point, with WooThemes, everything comes up Millhouse!

7. Anything else that you’d like to add? Maybe a little compliment or something?

One thing I’ve always been impressed with about WooThemes is their complete transparency. Nearly all the guys (Adii especially), blog or design or tweet on their own personal sites, independent of their Woo work which means you can actually see what these guys are up too in their spare time a little bit and outside of their Woo lives. There’s always a familiarity and ‘comfortable’ association you feel with companies where they are very transparent and open about their ideas and lives – and that familiarity leads customers to better trust and usually to better end sales results.

The reason I like this way of doing business so much is because I’ve grown up in a world of Professional Sports, where EVERYBODY on the tour is the enemy and you share no secrets about gear, training, lifestyle with anyone in case they copy your ideas and beat you on the racetrack. I’ve always felt that is a poor way to play sport as I’m interested in the grass-roots part of the sport as well as the professional side, and I find the non professional guys in the sport never learn how to get any better because none of the pros share any of their secrets. That’s the same in business I feel, the customer never understands why decisions are made that effect them, so the end result is they are usually more reluctant to give you their hard earned money.

I’ve always followed Adii’s adventures on his site because he’s always been the most transparent entrepreneur that I’ve come across on the internet. Reading his blog actually inspired me a few years back to start www.CarbonSugar.com, a website I’ve started to share ALL the secrets of pro-windsurfing, much to the horror of all my competitors! Haha.

This is personal website for my alter-ego, Professional Windsurfer AUS-120 [that's my international sail number for those not in the know]. The original site was hand coded almost from scratch sitting in a hotel room in Poland somewhere during one of the Windsurfing World Tour events last year, but this re-design features a complete modification of ‘Aperture’ theme by WooThemes.com. Now continuing work on producing short videos, travel stories and content for the site.

Website Specifics:

• Wordpress (CMS)
• Aperture Theme (by Woothemes) completely customised from the original
• Custom logo and graphics on all pages
• Integrated Vimeo Channel and Lightbox galleries
• Management of a large amount of content (stories, media, video, tagging)

This website was designed for a windsurfing fin production company in Sydney, Australia. VMG Blades make boutique, hand-made, custom, carbon windsurfing fins available for sale world wide. I do some development of the fins with this company and as well as designing the website, advised them on some various ideas for marketing and presentation of the website.

The website uses Wordpress as a CMS and features a big graphical slider on the frontpage to showcase new products and news. For the site we went with a relatively minimal (for me) layout and focus on the content.

Site Specifics:

• Wordpress (CMS)
• Aperture Theme (by Woothemes) custom modified to suit the client’s needs
• Custom graphics backgrounds
• Custom ‘Purchase’ form created to order the products
• Forum

I started by taking out the standard two-tone Woo background and used a CSS random rotating series of 4 large images which I morphed myself in Photoshop. I seem to be doing a lot of websites with the background-attachment: fixed; (which makes the background stay fixed in one spot, and the content scrolls over the top – cool effect!) but I just really like this effect! 

Then I used a 50px transparent .png with 50% transparencyas a background filler for the content-box on the main page. I also changed the fonts of some of the headings and removed the borders. Wasn’t a whole lot of work, but I think the finished product deviates enough from the original theme to make it worthwhile.

The premise of this latest site design was to relaunch the site in a more professional sense and showcase some of the other things I have done in my life outside of the design work. An online CV of sorts.

I wonder what people think about using somebody else’s theme (albeit, a paid Premium theme) on a website that’s showcasing your own webdesign skills? I guess the market these days is looking for cheaper, more professionally looking websites made in the shortest time possible and modifying themes seems to fulfill these requirements much more cost-effectively than completely coding a website yourself (which is kinda a lot of work!).

A redesign of the extremely popular celebrity blog. BCK needed a fresh look to go with their blog whilst having minimal downtime for their large audience. As well as completely customising a new site, I was also involved in a lot of database and hosting upgrades, modifications to deal with the massive amounts of traffic the site is receiving to minimise downtime.

Website Specifics:

• Wordpress (CMS)
• Arthemia theme (by ColorLabsProject) completely customised from the original
• Custom logo and graphics on all pages
• Customised ‘flash’ accordion on the frontpage
• Integrated video-player and advertising on the sidebar
• Integrated advertising at header and throughout content
• Customised ‘random gallery’ footer
• Management of a large amount of content (stories, media, video, tagging)

A website for a small, locally grown plant nursery in Canberra, Australia. The clients wanted a simple but modern website to showcase the plants they grow as well as easily showing their contact details and address for potential customers who may not necessarily be very ‘computer literate’.

The website features updated plant-lists (to show the current plant varieties being grown), a ligthbox gallery showing the nursery and different plants as well as a graphical flower background custom drawn by myself.

Website Specifics:

• Wordpress (CMS)
• Custom theme and graphics
• Customisation of their current logo and implementation in to the website
• Lightbox gallery
• Integration of supplied maps and directions